New Arrivals

The Nano Titanium Gold hair straightener has nano-titanium plates that keep temperature stability longer on the entire surface of the product. The integrated technology promotes heating in less than 60 seconds and allows temperatures of up to 230 ° C to be reached. It has a practical and safe design, without the risk of burns and with excellent guaranteed results. The nano-titanium plates conduct heat easily and maintain a stable temperature while emitting infrared heat and negative ions that help maintain water balance and seal the hair cuticle, reducing frizz for healthier, smoother hair.

Burix One Semi-Definitive Straightening is able to renew damaged hair fibers and promises hair alignment. Its properties are responsible for restoring the strength lost by the hair and promoting the sealing of the cuticles, guaranteeing smooth and long-lasting smoothness. In addition, its technology promotes the strands with intense hydration, giving shine, softness and vitality to the hair. Action: The Burix One formula was developed with natural Amazonian ingredients and sustainable extraction, as in the case of Buriti, a fruit rich in vitamin A and fatty acids. The product also contains the active Lumini System, tannic acid and biotin. The combined action of all these components is able to deeply moisturize the hair fiber.

The Hair Straightening Select Blond is an ideal product for bleached or highlighted blonde hair, which aims to make the hair soft, silky and frizz-free, as it acts inside the hair fiber, realigning and reducing volume. Its toning action neutralizes the yellow and orange tones produced by hair oxidation. In addition to straightening, repairing and standardizing blonde hair, Select Blond also brings numerous benefits to the hair fiber and hair as a whole. When applied to the hair, the product promotes thermal realignment, which affects the durability of the hair, prolonging its action and enhancing the silky touch of the strands. In addition, rebalancing also restores damage sustained from chemicals and free radicals.

Select One Definitive Straightening is an innovative one-step product without formaldehyde that guarantees smooth and silky hair for much longer. Enriched with the incredible and exclusive Lumini system - an intelligent system that favors the restructuring of the hair fiber - Select One eliminates excessive hair Volume in the treatment and reconstruction of hair damaged by the passage of time, making it much more hydrated, soft and shiny. With Select One Definitive Straightening it is always possible to achieve the best results. Choose One Ultimate Straightening counts with the exclusive Lumini system, which together with lactic acid, coconut oil and hydrolyzed collagen acts directly on the hair fiber to realign, rebuild and repair damage.

The Nano Titanium Gold hair straightener has nano-titanium plates that keep temperature stability longer on the entire surface of the product. The integrated technology promotes heating in less than 60 seconds and allows temperatures of up to 230 ° C to be reached. It has a practical and safe design, without the risk of burns and with excellent guaranteed results. The nano-titanium plates conduct heat easily and maintain a stable temperature while emitting infrared heat and negative ions that help maintain water balance and seal the hair cuticle, reducing frizz for healthier, smoother hair.

Burix One Semi-Definitive Straightening is able to renew damaged hair fibers and promises hair alignment. Its properties are responsible for restoring the strength lost by the hair and promoting the sealing of the cuticles, guaranteeing smooth and long-lasting smoothness. In addition, its technology promotes the strands with intense hydration, giving shine, softness and vitality to the hair. Action: The Burix One formula was developed with natural Amazonian ingredients and sustainable extraction, as in the case of Buriti, a fruit rich in vitamin A and fatty acids. The product also contains the active Lumini System, tannic acid and biotin. The combined action of all these components is able to deeply moisturize the hair fiber.

The Hair Straightening Select Blond is an ideal product for bleached or highlighted blonde hair, which aims to make the hair soft, silky and frizz-free, as it acts inside the hair fiber, realigning and reducing volume. Its toning action neutralizes the yellow and orange tones produced by hair oxidation. In addition to straightening, repairing and standardizing blonde hair, Select Blond also brings numerous benefits to the hair fiber and hair as a whole. When applied to the hair, the product promotes thermal realignment, which affects the durability of the hair, prolonging its action and enhancing the silky touch of the strands. In addition, rebalancing also restores damage sustained from chemicals and free radicals.

Select One Definitive Straightening is an innovative one-step product without formaldehyde that guarantees smooth and silky hair for much longer. Enriched with the incredible and exclusive Lumini system - an intelligent system that favors the restructuring of the hair fiber - Select One eliminates excessive hair Volume in the treatment and reconstruction of hair damaged by the passage of time, making it much more hydrated, soft and shiny. With Select One Definitive Straightening it is always possible to achieve the best results. Choose One Ultimate Straightening counts with the exclusive Lumini system, which together with lactic acid, coconut oil and hydrolyzed collagen acts directly on the hair fiber to realign, rebuild and repair damage.

Description Inoar Argan Oil Thermoliss keratin treatment, it’s a Formaldehyde-free keratin treatment is equally strong as a keratin treatment with formaldehyde. The keratin treatment has a straightening effect from 60% to 100%, depending on hair type and hair structure. Very suitable for hairdressers who want to switch to formaldehyde-free keratin treatments. Inoar Argan Oil thermoliss keratin treatment, it’s a rich formula with Argan Oil, a Keratin infusion, Ascorbic Acid and a rich blend of Alpha Hydroxy Acids (AHAs), which, associated to an efficient blend of complex structure acids, provides an extreme anti-frizz effect to the hair. The unique formula with natural ingredients and vitamin E changes dry and damaged hair in shine, straight and soft hair. Inoar Argan Oil thermoliss keratin treatment has a straightening effect from 60% to 100%, depending on hair type and condition of the hair, for a period of up to 5 months. The Deep Cleansing Shampoo is essential for a good result of the keratin treatment. It ensures that the hair is deeply cleansed and hydrated so that the active ingredients of the Smoothing Treatment can be properly absorbed into the hair. The shampoo has a stable pH balance, contains argan oil. Inoar Argan Oil Thermoliss Treatment Keratin treatment is the actual keratin treatment that makes the hair straight and healthy. It contains active substances such as Argan oil, keratin and amino acids.

Photon Lizze Supreme is equipped with the highest technology, capable of providing spectacular results on the strands of hair. This is because its Blue light waves at 450 nanometers come into direct contact with the cuticle of the hair, achieving more lasting and surprising results. In addition, its 600 nanometer Red Light activates circulation and strengthens the hair fiber, while Green Light renews the hair fiber and nourishes the strands through microcirculation and activation of collagen. Used to treat hair more safely and effectively, providing cold light rays, making healthier techniques such as ironing, moisturizing and relaxation. In addition to returning keratin to the hair. It is a photonic accelerator system for progressive brushing, permanent brushing, dyeing, balayage, relaxation, hydration, reconstruction and ironing. INNOVATIVE TECHNOLOGY! Photon Lizze Supreme is equipped with the highest technology, capable of providing spectacular results on the strands of hair. This is because its Blue light waves at 450 nanometers come into direct contact with the cuticle of the hair, achieving more lasting and surprising results. In addition, its 600 nanometer Red Light activates circulation and strengthens the hair fiber, while Green Light renews the hair fiber and nourishes the strands through microcirculation and activation of collagen. BLUE: accelerates chemical processes and reaches deeper layers; RED: growth and strengthening power; GREEN: Renews hair fiber and nourishes strands. Upon contact with the hair, the laser initiates chemical reactions between the compounds of the product distributed in the hair, enhancing the effect and prolonging its duration through the penetration and fixing of the product into the hair fibers. MAIN APPLICATIONS: Progressive, permanent and temporary brushes hydration, Reconstruction, straightening, balayage, cuticle sealing

The Inoar Brazilian 400 ml Afro Keratin Hair Treatment is a powerful volume reduction with just one step, created for all hair types, particularly resistant, natural and thick! With a unique amino system, amino acids, olive oil and coconut oil, it amazingly perfectly aligns the hair fiber, disciplines and treats the strands, providing intense frizz reduction, malleability and lots of shine. Step 1 - Wash hair 2 to 3 times with deep cleansing shampoo, dry hair. Step 2: Using a brush, apply the anti-frizz treatment to thin strands, starting at the roots while maintaining a minimum distance of 1.3 cm from the scalp. Spread it all over the hair with a thin comb. Leave to rest for 30 to 40 minutes. Rinse the hair with water only. Do not use shampoo. Blow dry and brush your hair well. Then divide the hair into 4 parts and straighten very thin strands 7-10 times. Benefits: Provides intense frizz reduction and powerful volume reduction. Main ingredients: coconut oil, olive oil, amino acids.

Brazilian Keratin Treatment with Cocoa and White Clay for all types of hair Brazilian Keratin Thermal Shield or Brazilian Keratin Thermal Shield Treatment, from Devant, restores and controls hair volume on damaged and extra dry hair. It leaves hair with a natural straight look, frizz free, and intense shine. This product is a hair smoothing treatment that contains cocoa, white clay, trace elements, minerals, glucose, oxalic acids and vitamins. It helps to improve hair permeability, replenishes keratin and lost moisture while nourishes and revitalizes. Benefits: Straight and smooth hair Restores hair fiber Compatible with any other chemical hair treatments and relaxers Intense shine Hydrates and conditions hair Controls hair volume on damaged and dry hair Doesn’t leave hair greasy Frizz free Hair can be washed and air dried right after treatment Can be used before and after any chemical treatment How to Apply: After washing the hair, towel dry and blow dry the hair 70% of the way. Divide the hair into four or more sections. Apply Brazilian Keratin Thermal Shield Treatment in large sections of the hair, avoiding the scalp. Use a small tooth comb to work the product from root to end. Leave on the product for 10 minutes and blow dry the hair with a flat brush. Divide the hair into four sections, and begin using a flat iron to further straighten the hair in 1 – 1 ¾ inch sections. The hair straighter temperature should range between 392 °F (200°C) and 446 °F (230 °C), according to the hair texture. Use a flat iron over the same small section 10 to 15 times. Rinse well and apply the hair conditioner or the mask. Hair does not need to be washed right after the treatment. Blow dry and style hair as wanted. Flat ironing the hair is very important to achieve the straight natural looking hair provided by the treatment.

They are the only exogenous ketones in the WORLD created through a natural fermentation process. These pure therapeutic ketones are MORE bioidentical to the natural ketones our bodies produce. Increase and sustain your energy. This means your body gets the energy it needs to work hard and keeps you alert and focused throughout the day. When to Use: Drink first thing in the morning when you wake up to start your day with energy and focus, 20-30 min before a meal to add satiety and glucose control, or before training for an EPIC energy boost. WHY USE: - Elevates mental clarity and focus. - Increases and sustains energy. - Regulates digestion, hormones and metabolism. - Increases the body's natural production of ketones. - Supports fat loss.   IMPORTANT INFORMATION: You can receive any of the diffrent flavors available. ''WE DO NO COMMIT TO DELIVER ANY ESPECIFIC FLAVOR''.

Mask for undisciplined, frizzy and dry hair. Inoar btx has an advanced formula, with tannic, lactic and hyaluronic acids, plus argan oil, which reduce hair volume and deeply treat the hair fiber. Instructions Wash your hair with a shampoo of your choice (it is not necessary to use a deep cleaning shampoo) and rinse. Remove excess water with a towel and apply the mask evenly through the strands. Comb the locks to align the hair fiber and let it act for 20 to 40 minutes and rinse well. Remove excess water with a towel and brush and iron the strands to prolong the treatment.

The Complete Repair range shampoo gently cleanses fine, damaged and dull hair. With Bio-Aminio reconstructors that act in the depth of the hair fiber providing vitality, resistance and extreme shine. Conditioner that hydrates and repairs from inside the hair fiber. Reduces frizz, provides softness and prevents breakage of the hair fiber.

With a high concentration of active ingredients and Black Pearl Extract that condition and repair damage caused by mechanical, chemical, thermal and environmental stress. It fights the signs of hair aging, prevents color discoloration. Indication: For stressed and lifeless hair. Main Assets: Black Pearl Extract and Renewing Amino Acids. Action: Made with a high concentration of active ingredients and luxurious Black Pearl Extract that intensely condition and repair damage caused by mechanical, chemical, thermal and environmental stress. They combine the signs of hair aging (dull, weak and dehydrated hair), prevent color discoloration and recover the strands, keeping them hydrated, strong, shiny and with the cuticle sealed. Apply to wet hair. Massage the hair gently and rinse well. Precautions: Keep out of the reach of children, in a cool place protected from strong light. Do not eat. In case of contact with the eyes, rinse immediately with plenty of water.